SWANK Blue is an e-Boutique curated by Celebrity Fashion Stylist, Olori SWANK.
Olori is called on by the likes of Young Jeezy, T.I, Keyshia Cole, Tyrese, Childish Gambino (aka Donald Glover), Christina Milian, and countless others to lend her one of kind styling sense and skill set. Her goal with SWANK blue is to offer her killer celebrity-worthy looks to the masses at a more affordable price point.
If you see something you like we suggest you grab it fast! The premise of this e-boutique is to provide super fashionable items at lower prices than you might find anywhere else in the world. Looking like a million bucks shouldn't have to cost it!
How We Started
It all started at the end of October 2011. ...Olori has a habit of accumulating massive amounts of clothing, shoes & accessories, so it is commonplace for her to get rid of large amounts of things every season to make room for her new finds. Normally she takes the items to Goodwill; but with every trip to Goodwill came emails, Facebook messages, and tweets from angry friends, fans, and family who would have loved to dig through the goods before they were given away. So on October 27th 2011 at 5am, Olori started photographing items and uploaded them to SWANKblue.com as a way for the people who wanted things to get them in a secure, organized fashion. By the time she checked her email at 11am, everything she posted was sold out & and we've been selling out daily at the same crazy rate since.